What is this?

About Fashion Ruined My Life:

I started posting on the Instagram account @fashionruinedmylife because I was a teenager with an interest in men’s fashion and a penchant for making memes on my phone. It’s evolved a lot over the years, and I eventually started designing and selling a variety of clothes, usually with an emphasis on digital age satire. At this point though, it’s equal parts clothing project, internet performance, personal outlet, and schizophrenic moodboard/meme page. I still design and sell (very high quality) clothing under the name —and genuinely enjoy the process of making wearable art—but the posts themselves have drifted far from fashion. Most of them aren’t about “The Fashion Industry” at all anymore, but I don’t really think that fact detracts from the theme. Fashion, to me, is as simple as the act of waking up each morning and putting on a shirt, pants, and pair of shoes. It’s the 建前 (Tatemae) each of us wear on a daily basis.

If you’re still confused, so am I. Order a shirt from me.